{"id":678,"date":"2017-10-03T17:11:27","date_gmt":"2017-10-03T08:11:27","guid":{"rendered":"https:\/\/www.transeed.io\/tips\/?p=678"},"modified":"2017-10-25T13:55:48","modified_gmt":"2017-10-25T04:55:48","slug":"successful-social-influencer-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.transeed.io\/tips\/sns\/successful-social-influencer-marketing-campaign\/","title":{"rendered":"\u6210\u529f\u3057\u305f\u793e\u4f1a\u7684\u5f71\u97ff\u529b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e6\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3000"},"content":{"rendered":"<p>\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u5ba3\u4f1d\u3059\u308b\u305f\u3081\u306b\u793e\u4f1a\u7684\u5f71\u97ff\u529b\u8005\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u306b\u8208\u5473\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/p>\n<p>\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u898b\u3064\u3051\u3066\u3064\u306a\u3050\u65b9\u6cd5\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1f<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5e45\u5e83\u304f\u4ed5\u7acb\u3066\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5206\u304b\u3061\u5408\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b6\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e6\u3064\u306e\u624b\u9806\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2><strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u3092\u7279\u5b9a\u3059\u308b<\/strong><\/h2>\n<p>\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u306a\u305f\u306e\u5168\u4f53\u7684\u306a\u76ee\u6a19\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5408\u3059\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u91dd\u3092\u52d5\u304b\u3059\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304a\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u3082\u5909\u308f\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u3001\u4f01\u696d\u306f\u30a4\u30d9\u30f3\u30c8\u3084\u88fd\u54c1\u306e\u7acb\u3061\u4e0a\u3052\u306b\u95a2\u9023\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u63a2\u3057\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u3053\u308c\u304c\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u6d3b\u7528\u3059\u308b\u552f\u4e00\u306e\u7406\u7531\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u53c2\u52a0\u8005\u306f\u3001\u00a0<a class=\"external\" href=\"http:\/\/www.launchmetrics.com\/resources\/blog\/state-influencer-engagement\" target=\"_blank\" rel=\"noopener nofollow\">Augure\u2019s State of Influencer Engagement 2015<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u529b\u306e\u7406\u7531\u3092\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u88fd\u54c1\u306e\u767a\u58f2<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406<\/li>\n<li>\u4f01\u696d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>SEO<\/li>\n<li>\u5371\u6a5f\u7ba1\u7406<\/li>\n<\/ul>\n<h2><strong>\u7406\u60f3\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u5b9a\u7fa9\u3059\u308b<\/strong><\/h2>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u4fe1\u983c\u6027\u3068\u4fe1\u983c\u6027\u304c\u78ba\u7acb\u3055\u308c\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30e6\u30fc\u30b6\u30fc\u3067\u3059\u3002 \u3053\u308c\u3089\u306f\u3001\u4fe1\u983c\u6027\u3068\u4fe1\u983c\u6027\u306e\u305f\u3081\u306b\u4ed6\u4eba\u3092\u8aac\u5f97\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c55\u958b\u3059\u308b\u969b\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6307\u6458\u3059\u308b\u6700\u3082\u91cd\u8981\u306a\u8ab2\u984c\u306f\u3001\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002 \u5927\u898f\u6a21\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u69cb\u7bc9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9078\u629e\u30d7\u30ed\u30bb\u30b9\u3092\u8abf\u6574\u3059\u308b\u306b\u306f\u3001\u6f5c\u5728\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u6b21\u306e5\u3064\u306e\u91cd\u8981\u306a\u30eb\u30fc\u30eb\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\u5927\u304d\u304f\u95a2\u4e0e\u3057\u3066\u3044\u308b\u8996\u8074\u8005\u3092\u6301\u3064<\/li>\n<li>\u3042\u306a\u305f\u306e\u9867\u5ba2\u306b\u95a2\u9023\u3059\u308b<\/li>\n<li>\u771f\u6b63\u3067\u3042\u308b\u3088\u3046\u306b\u898b\u3048\u308b<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u983b\u7e41\u306b\u6295\u7a3f\u3059\u308b<\/li>\n<li>\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5408\u3063\u305f\u30c8\u30fc\u30f3\u3068\u30b9\u30bf\u30a4\u30eb<\/li>\n<\/ul>\n<h2><strong>\u6f5c\u5728\u7684\u306a\u5f71\u97ff\u529b\u8005\u3092\u898b\u3064\u3051\u308b<\/strong><\/h2>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30bf\u30a4\u30d7\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u306e\u3067\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3057\u305f\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 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width=\"855\" height=\"618\" srcset=\"https:\/\/www.transeed.io\/tips\/wp-content\/uploads\/2017\/10\/inssta-hastag-organic-cosmetic.png 855w, https:\/\/www.transeed.io\/tips\/wp-content\/uploads\/2017\/10\/inssta-hastag-organic-cosmetic-768x555.png 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><p id=\"caption-attachment-682\" class=\"wp-caption-text\">\u53c2\u7167\uff1aInstagram<\/p><\/div>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u5f71\u97ff\u529b\u3092\u898b\u3064\u3051\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u65e2\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8ab0\u304c\u6295\u7a3f\u3057\u3066\u3044\u308b\u304b\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3059\u3002 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